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The work we create lives at the intersection of clarity and surprise, we position brands in culture through shared values and ideals.
Featured engagements in 2024

Skelcore Distributer Automation Platform

Bespoke quote builder functionality with custom integrated commerce platform. Multi-function website experience, consisting of shoppable and non-shoppable product inventory, servicing dual role requirements for D2C sales and B2B catalog integration for warehousing and order fulfilment.

Customers begin constructing their gym's with the help of our intuitive quote builder. Allowing them to explore and select from a diverse range of products and collections to suit any gym's needs.

Additional incorporation of custom product display options and checkout functions allows for hidden pricing, inventory tracking and scalable quantities for other B2B offerings.

Custom built forms allow for capture of additional user data as well as modification of quantities to finalize potential buyer selection. Once satisfied, users can proceed to complete the request directly linked to Skelcore's inventory management system.

Reviewing forms for accuracy is made easy through our custom built popup window element or via a proprietary quote builder page, separate to shopify/ecom native carts. Enabling a seamless connection with Skelcore's sales teams based on region and the products selected .

3AfricanSisters Coffee Lanuage Model AI Quiz

Descriptive Al based Logic implemented for coffee flavour profile suggestion.
User input directly creates referral for products and automatically logs subscriptions.

Bespoke Input fields

Customers begin by providing details on their prefered coffee consumption experience, accommodating for variables such as user liking, marginal customer error and quality assurance. Conducted through a combination of innovative design and custom AI logic.

Attainable catered profiles

The sleek and modern design of this tool was created with the intent of attracting, engaging and capturing undetermined customers who value simplicity and function. Allowing users to begin a journey of product discovery in a fun and simple way.

Interactive product inference

Including user preference through expansive yet Intuitive options creates a level of precision and accuracy in the quiz logic that was previously unattainable, making our coffee calculator an invaluable tool for new and existing customer profiling.

Eliminating consumer limitation 

Created with the intent of attracting and engaging all potential customers of all knowledge levels, our custom built language model factors in self-assessed user capability in order to infer other authentic predictors.

Suggestive user traits

In order to provide accurate referral on comparable products, our quiz logic factors in prior exposure to similar single origin coffees. Automatically logging a users taste profile with factors such as "willingness" "familiarity" and "boldness" in order to suggest long term product offerings in their subscriptions.

Tapi Tapi icecream re-defining characteristics of digital identity

Showcasing unique brand personality

Attracting new authentic customers began with brand reconstruction, utilizing alluring visuals, evocative language and compelling storytelling. Creating a compelling and memorable narrative for modern Africa.

Aligning with Web 3.0

Modern digital personas play a pivotal role in defining how consumers perceive and interact with brands. For Tapi Tapi to continue its growth throughout Africa, digital repositioning of the brand began with reflecting this personality. Utilizing digital assets as a streamlined brand building formulation. Projects included collectable NFT's of African art displayed in store, a Tapi Tapi mascot, new flavors as well as of popup stores.

Designing memorable brand experience

Using the playfulness of the brand served as a strong driver in Tapi Tapi's communication, re-orientating old products to have stronger personality traits. Each flavor in a new customized menu was inspired and or designed alongside famous artists, musicians, and relevant cultural icons. Directing customer purchases through each iteration, further resonating with youth at an emotional level.

Mukuru financial services globalisation strategy

Priority market analysis for hard launch, forecasting, payment channel order creation and differentiation strategy

Carrying out an effective and strategic launch included a comprehensive economic analysis of viable countries in Europe. Evaluation for feasibility of product implementation encompassed exploration of factors related to both direct and indirect factors affecting Mukuru's ability to operate successfully in new market places.

Remittance product prioritisation

Refining product range through two consumer segmentation processes, namely remote and proximity payments in compliance with classification by transaction modes and payment types (p2p, b2b).

Consumer psychographics

Research included psychographic analysis and surveys to assess customer adoption of mobile payments for immigrants in chosen nations. Providing personalized and efficient support through multilingual contact channels.

Development Sandbox

Using a three phased ignition environment under investment, startup and testing. Tests were deployed through the Polish government whom actively promote finance sector initiatives, and regulatory requirements for fintech startups.

Go-to-Market Launch

Focus on accessibility and inclusivity in peer-to-peer and business-to-person remittance products followed a bespoke framework - Monitoring, Compliance, Partners, Above the line and Relational behaviour. Catering to the largest banking needs of immigrants and offering a seamless cost-effective solution.

Ultrafair fantasy sports product concept ideation and performance marketing

Animated Video Assets

Design and animation of app screen elements to create functional marketing assets. Leveraged during launch on all social media platforms as well as for other brand marketing use cases.

Social Media Strategy

Social media consultation, ideation and maintenance ensuring sustainable brand development during launch period.

Awareness Campaign

Sourcing, management and content creation of media personalities to drive viral brand influence at popular sporting events around the country.